Tony was asked to present to the group on how he measures performance in his own business (Passmore Group) through various KPI’s (Key Performance Indicators) as a means to help him meet and manage the company to achieving their business objectives.
Rebecca
Head of MarketingRebecca joined Passmore Group in August 2013 after graduating from the University of Huddersfield with a 2:1 in Marketing. Since then, she has become an invaluable part of the business, rising through the ranks to now oversee marketing across all branded divisions.
As Marketing Manager, Rebecca plays a pivotal role in shaping and delivering the group's overarching yearly marketing plan. Her expertise spans both online and offline channelsfrom managing agency relationships for web development, PPC, SEO, social media, and remarketing, to leading integrated campaigns covering PR, advertising, direct mail, and company literature. Her ability to combine creative thinking with strategic execution has been instrumental in driving growth and strengthening the company's presence in a competitive marketplace.
Known for her professionalism, creativity, and commitment, Rebecca is highly respected across the business for her leadership and vision. She embodies the collaborative, family-like culture at Passmore's and continues to be a driving force in the company's success.
Outside of work, Rebecca is a dedicated health and fitness enthusiast who thrives on challenging gym sessions and spending time outdoors, bringing the same energy and determination to her personal life as she does to her professional career.
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