MoreAbility involved in Government Incentive; The Better Care Fund

3 February 2014

Managing Director, Tony Passmore, was last week invited to a meeting with Rotherham Council to discuss the implications of The Better Care Fund; a new Government Incentive, previously known as the Integration Transformation Fund.

The £3.8billion national annual fund is designed to help health and social care providers to work closer together in local areas in order to help bring together Local Authority and NHS Budgets.

The aim of the incentive is to improve the journey, through various relevant agencies, that the elderly and disabled customers experience from a specific viewpoint on their health, needs and independence. Ultimately the incentive has been designed to give individuals more choice about their care with the aim of reducing the pressures on Hospitals and Care Home and allowing them every opportunity to remain independently in their own homes.

Tony Passmore was invited in order to provide Rotherham Council with a specialist service provider viewpoint, MoreAbility, on how they may move towards this important agenda through a seamless and smooth transition. Tony was able to contribute his many years of industry involvement, customer knowledge and hands on experience to the debate providing Rotherham Council with an integral opinion with regards to the incentive, its implementation and its capabilities / limitations.

MoreAbility, part of the Passmore Group, is Yorkshires leading and most experienced bathroom adaption and alteration specialists. Offering a fully project managed design and installation service for easy level access showers, walk-in & special baths and wet floor shower installation. MoreAbility pride themselves on practical, ease of use solutions, allowing customer’s peace of mind in relation to maintaining their independence, freedom and safety within their own home.

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Rebecca

Head of Marketing

Rebecca joined Passmore Group in August 2013 after graduating from the University of Huddersfield with a 2:1 in Marketing. Since then, she has become an invaluable part of the business, rising through the ranks to now oversee marketing across all branded divisions.

As Marketing Manager, Rebecca plays a pivotal role in shaping and delivering the group's overarching yearly marketing plan. Her expertise spans both online and offline channelsfrom managing agency relationships for web development, PPC, SEO, social media, and remarketing, to leading integrated campaigns covering PR, advertising, direct mail, and company literature. Her ability to combine creative thinking with strategic execution has been instrumental in driving growth and strengthening the company's presence in a competitive marketplace.

Known for her professionalism, creativity, and commitment, Rebecca is highly respected across the business for her leadership and vision. She embodies the collaborative, family-like culture at Passmore's and continues to be a driving force in the company's success.

Outside of work, Rebecca is a dedicated health and fitness enthusiast who thrives on challenging gym sessions and spending time outdoors, bringing the same energy and determination to her personal life as she does to her professional career.

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