Research project raises £79 for Leeds Children’s Charity

3 December 2013

In September of 2013 the Passmore Group carried out some primary research for one of their leading brands – MoreAbility. The research was collected using a questionnaire style format which was sent out to 170 existing customers with responses being internally analysed.

As an incentive, Managing Director – Tony Passmore, pledge to donate £1 to Leeds Children’s Charity for each response that was received. Of the 170 sent out an impressive 79 completed questionnaires were received, equating to a total donation of £79.

The Passmore Group have been actively involved in raising money and awareness for The Leeds Children Charity since early 2012. The continuous effort and involvement is a personal experience and one which will remain very close to the hearts of the current directors Steve and Tony Passmore, whose grandmother visited Silverdale as a child in the early 1900's.

Tony comments on the latest fundraising activity:

“We hope the monies raised to date has helped contribute to allowing the disadvantaged and socially excluded children of Leeds the release and respite of a holiday and we look forward to further involvement with Leeds Children’s Charity in 2014.”

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Rebecca

Head of Marketing

Rebecca joined Passmore Group in August 2013 after graduating from the University of Huddersfield with a 2:1 in Marketing. Since then, she has become an invaluable part of the business, rising through the ranks to now oversee marketing across all branded divisions.

As Marketing Manager, Rebecca plays a pivotal role in shaping and delivering the group's overarching yearly marketing plan. Her expertise spans both online and offline channelsfrom managing agency relationships for web development, PPC, SEO, social media, and remarketing, to leading integrated campaigns covering PR, advertising, direct mail, and company literature. Her ability to combine creative thinking with strategic execution has been instrumental in driving growth and strengthening the company's presence in a competitive marketplace.

Known for her professionalism, creativity, and commitment, Rebecca is highly respected across the business for her leadership and vision. She embodies the collaborative, family-like culture at Passmore's and continues to be a driving force in the company's success.

Outside of work, Rebecca is a dedicated health and fitness enthusiast who thrives on challenging gym sessions and spending time outdoors, bringing the same energy and determination to her personal life as she does to her professional career.

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